Led development of $5M retail channel for CPG beauty brand in hair care and cosmetics. Managed YouTube and video strategy to 100% growth in e-commerce revenue.
Directed creative agencies Leo Burnette and Barefoot, content partners Bazaar Voice and Time Inc. and technical agencies Accenture, Corbus and Mindtree. Delivered sites for Home Made Simple (TV program), Mr. Clean, Pantene, HMS, Olay, Secret (brands) and P&G corporate sites.
Led rapid development of corporate sites to achieve fundraising milestone to bring in $30M of series B funding. Telephia was acquired by Nielsen in 2008.
Managed sales and marketing efforts to develop webinar system. Saved an estimated $500k per year in costs and led to $25M of new business. Ascend sold in 1999 to Lucent for $20B.
6. Macromedia 1998
Managed content for Shockwave/Flash launch.
7. Apple Computer, Inc 1997
Administrated sites at One Infinite Loop for Apple Research, funded by Sun Microsystems, University of Pennsylvania and Stanford University.
Managed delivery of TV content to C/Net sites.