Brands & Tech

1. Double Diamond 2021-2024

VP of Marketing for boutique agency focused in the bourbon alcohol industry. Omnichannel marketing including YouTube Channel management with 300% audience growth and driving $150,000 revenue in first 60 days for start-up brand. Produced monthly branded videos including director, producer and voice over roles. Ad buys, SEM, billboard, web, META/Google and content for blogs, email newsletters and vendor/production management.

2. Nume 2014-5

Led development of $5M retail channel for CPG beauty brand in hair care and cosmetics. Managed YouTube and video strategy to 100% growth in e-commerce revenue.

3.   Procter & Gamble 2013 

Directed creative agencies Leo Burnette and Barefoot, content partners Bazaar Voice and Time Inc. and technical agencies Accenture, Corbus and Mindtree. Delivered sites for Home Made Simple (TV program), Mr. Clean, Pantene, HMS, Olay, Secret (brands) and P&G corporate sites.

4. Telephia/Nielsen Mobile 1999-2002

Led rapid development of corporate sites to achieve fundraising milestone to bring in $30M of series B funding. Telephia was acquired by Nielsen in 2008.

5. Ascend/Lucent 1998-9

Managed sales and marketing efforts to develop webinar system. Saved an estimated $500k per year in costs and led to $25M of new business. Ascend sold in 1999 to Lucent for $20B.

6. Macromedia 1998

Managed content for Shockwave/Flash launch.

7. Apple Computer, Inc 1997

Administrated sites at One Infinite Loop for Apple Research, funded by Sun Microsystems, University of Pennsylvania and Stanford University.

8. C/Net 1995

Managed delivery of TV content to C/Net sites.