(504) 628 7844 Contact Us

Ric Stewart

Nashville, TN | (504) 628-7844 | rstew0@gmail.com | LinkedIn Profile

Marketing Leader

Strategic marketing leader with 20+ years of B2B & B2C experience driving thought leadership, SEO-focused editorial planning, and high-performing demand generation content across shipping/logistics, media and CPG sectors. Proven ability to translate complex data and insights into compelling, multi-format content that aligns with brand voice and drives measurable business outcomes. Adept at leading cross-functional teams and external partners to deliver end-to-end content strategies, optimize lifecycle performance, and support sales enablement efforts. Recognized for creating innovative content ecosystems that increase organic traffic, elevate brand authority, and accelerate lead generation.

HIGHLIGHTS

  • Conceptualized, developed and promoted videos reaching 30M views. (Mini Movie)
  • Developed a YouTube channel with 21-episode musician interview series and 400,000 views. (Ace)
  • Led Ecommerce to $150K+ in first 60 days, +300% traffic on social media. (Double Diamond)

PROFESSIONAL EXPERIENCE

BYG Advantage | Nashville, TN
July 2024 – Present

BYG accelerates start-ups with B2B marketing, fundraising and strategic business development.

Business Development Director

  • Segmenting and positioning client’s product for Series A financing. Set up of microsite lead capture system.
  • Research, partnership & sales outreach, staffing tech board for Izuma edge networking SaaS telecom product.
DOUBLE DIAMOND MARKETING | Nashville, TN
Dec 2022 – June 2024

A full-service creative marketing and digital agency with a focus on the beverage alcohol business.

Director, Marketing

  • Agency management, writing and video production, social media strategic for client accounts/internal teams.
  • Campaign strategy/development of creative media (video, print) omnichannel production/direction.
  • Blog writing, email design and copy. Video channel management, direction, scripting, voice over.
  • Direct to Consumer Shopify E-Commerce direction to $150K+ in first 60 days. Drove +300% social traffic
  • Research, analytics and analysis with Google Ads/Analytics, Meta Suite, YouTube, Mailchimp and Shopify.
BYG Advantage | Nashville, TN
Jul 2015 – Oct 2022

A multimedia production company.

Marketing Specialist

BLUES CENTER | Received financial grants for seven years to create this online interactive content highlighting R&B, rock and country. Developed touch-screen map with 50 exclusive videos for the New Orleans Jazz Fest.

BLUES ROCK HITS SOUL COUNTRY | Developed, produced and narrated a 30-minute documentary featuring footage and stories from a 30-year career of exclusives with Hall of Famers and Grammy Winners.

SOUL COUNTRY PODCAST | Developed Americana and R&B podcast program and distribution.

TULANE UNIVERSITY | New Orleans, LA
Jan 2016 – Oct 2020

A private research university with over 14,000 undergraduate and postgraduate students.

Professor of Marketing

  • Crafted curriculum and taught Social Media, Tourism and B2B marketing at Freeman School of Business.
  • Classes incorporated strategy into practice with projects, internships and field trips.
PROCTER & GAMBLE - VIA ATOS | Cincinnati, OH
Apr 2014 – Jun 2015

CPG retail and ecommerce high-quality beauty, skincare, entertainment, and lifestyle verticals.

Vice President, Marketing

  • Doubled eCommerce revenue to $20M by engaging +24 leading influencers and leveraging Magento. Drove over 20 TV-web sales events, including TODAY SHOW, E! NEWS, and HOME & FAMILY.
  • Architected a $5M retail chain, securing placement with Sally Beauty, Costco, Sephora, and ULTA.
PROCTER & GAMBLE - VIA ATOS | Cincinnati, OH
Jan 2012 – Mar 2014

Program Manager

  • Led digital media executions for Olay, Pantene, Secret and Mr. Clean to branded Homemade Simple on TLC.
  • Managed tech eco-system of Burnette, Barefoot, Accenture, Corbus, and Mindtree creative agencies for P&G. Content partners included Bazaar and Time Inc.
SAWYER PLACE COMPANY | Cincinnati, OH
May 2009 – Dec 2011

A logistics and real estate development firm.
Vice President, Marketing
Led marketing and communication strategy, including video production; authoring grants to raise funds ($5.3M); wrote history of port property; and lobbied state, federal, local and governing officials.

MINI MOVIE CHANNEL | Beverly Hills, CA
Oct 2007 – May 2009

An online video portal, production company and distribution company affiliated with REN Media Group,
Vice President, Marketing

  • Established a new YouTube channel. Leveraged YouTube relationships to earn 18M annual views.
  • Provided creative direction and oversight of the “McCain – Obama Dance-Off” video that received earned media coverage in nationwide outlets. Accepted recognition at Directors Guild of America ceremony.
EMI Music | Hollywood, CA
Mar 2006 – Sep 2007

A global distributor of music, one of the big 4 at the time in the industry and home to the Beatles.

Director, Digital Sales, EMI Music Marketing (EMM)
Led relationships with content delivery partners, including iTunes, Spotify, Yahoo!, MSN, and Walmart. Delivered analytics reporting and strategy for division.

Movielink | Santa Monica, CA
May 2004 – Mar 2006

Joint venture of Paramount, Sony, MGM, Universal, and Warner Bros. acquired by Blockbuster.

Producer
Merchandised film and tv titles DTC . Developed brand marketing. Achieved 100% YoY revenue growth.

There1 | San Francisco, CA
Oct 1995 – Apr 2004

Multimedia Producer

THERE1 | Built and led pioneering online music destination, blending eCommerce with music clips, radio (+80 hours of original content) and editorial. Produced live online series and performance interviews, featuring acclaimed roots music figures: Doc Watson, Tony Joe White, Earl King, Jerry Wexler, and Buckwheat Zydeco.

REALNETWORKS | Wrote, voiced, and produced a syndicated digital music review program, “Disc a Day” for Daily Briefings streaming platform. Ratings outperformed online staples like WeatherChannel.com and ABC News.

RAW MUSIC | Produced pilot for 30-minute music/comedy variety series – cleared for air to 96% of U.S. homes.

EDUCATION

UNIVERSITY OF CINCINNATI | Master of Science, Marketing, 2011
UNIVERSITY OF CINCINNATI | Master of Business Administration, 2011
TULANE LAW SCHOOL | Juris Doctor, 1994
UNIVERSITY OF CALIFORNIA, BERKELEY | Bachelor of Arts, Film – with Honors, 1989

SOFTWARE PROFICIENCIES

Adobe Creative Suite • Google Analytics • Google Workspace • HubSpot • Linktree • Mailchimp • Meta Suite • Microsoft Office (Word, Excel, & PowerPoint) • Salesforce CRM • Slack • Wix • YouTube

COMPETENCIES

Executive Leadership • Strategic Planning • People Management • Rapid Growth Scaling • Business Development • Analytics • Budgeting • Contract Management • Cross-functional Collaboration • Deal Structuring & Closing • Excellent Verbal & Written Communication Skills • Grant Writing • KPI Development & Monitoring • Licensing • Operations Management • Presentation Skills • Project Management • Public Speaking • Relationship Building • Start-ups • Strategic Partnerships • Team Building • Technology Integration • Training & Development • Vendor Selection & Management

MARKETING & COMMUNICATIONS EXPERTISE

A/B Testing • Advertising • B2B & B2C • Blogging • Brand Storytelling • Brand Strategy & Management • Campaign Development & Management • Content Strategy & Development • Customer Acquisition • Customer Retention • Demand Generation • Design Thinking • Digital Marketing • DTC • Ecommerce • Email Marketing • Event Planning & Management • Google Ads • Influencer Marketing • Innovation • Lead Generation • Live Events • Live Video Streaming • Marketing Communications • Marketing Research • Media Relations • Mobile Marketing • Podcasting • PPC • Product Launch • Public Relations • SEO • SEM • Social Media Marketing • Strategic Communications • Video Production • YouTube Partner Channels