Ric Stewart
Nashville, TN | (504) 628-7844 | rstew0@gmail.com | LinkedIn Profile
Head of Content
Hands-on, tech-savvy Senior Marketing Leader and Storyteller with demonstrated success in rapid growth scaling and driving sustainable business growth – from Brand to Demand – via Lead Generation Programs and Performance Marketing. Architects and drives a robust customer journey that includes all aspects of the sales funnel from brand awareness all the way through customer retention.
HIGHLIGHTS• Developed a YouTube channel with 21-episode musician interview series and 500,000 views. (Ace)• Conceptualized, developed, and promoted a digital video site, that reached 30M views. (Mini Movie)• Spearheaded initiatives to drive qualified salles leads and reduce marketing spend by virtualizing costly expert seminars. Program gained $25M in incremental sales. (Ascend Communications)
PROFESSIONAL EXPERIENCE
BYG Advantage | Nashville, TNJuly 2024 – Present
BYG accelerates start-ups with marketing, fundraising and strategic business development.
Business Development Director
Segmenting, targeting and positioning client’s product for Series A financing. Research, deal making, sales outreach, networking, events, staffing technical board, for Izuma IoT edge networking SaaS telecom product.
Double Diamond Marketing | Nashville, TNDec 2022 – Jun 2024
A full-service creative marketing and digital agency with a focus on the beverage alcohol business.
Vice President, Marketing
Agency management, writing and video production, social media strategic for client accounts/internal teams.
Research analytics and analysis with Google Analytics, Meta Suite, Mailchimp, YouTube, Linktree, Wix and Shopify. Campaign strategy/development of creative media (video, print) omnichannel including video production/direction. Blog writing, email design and copy. Video channel management, direction, scripting, voice over. Direct to Consumer Shopify E-Commerce direction to $150K+ in first 60 days. Google Ads, SEO/SEM. Driving +300% traffic to social media.
Ace Production | New Orleans, LA & Nashville, TNJul 2015 – Oct 2022
A multimedia production company.
Executive Producer
Blues Center | Received financial grants for seven years to create this online interactive content highlighting R&B, rock and country. Developed touch-screen map with 50 exclusive videos for the New Orleans Jazz Fest.
Blues Rock Hits Soul Country | Developed, produced and narrated a 28-minute documentary featuring personal archival footage exclusives with Hall of Famers and Grammy Winners.
Soul Country Podcast | Developed Americana and R&B podcast program and distribution.
Tulane University | New Orleans, LAJan 2016 – Oct 2020
A private research university with over 14,000 undergraduate and postgraduate students.
Professor of Marketing
Crafted curriculum and taught Social Media, Tourism and B2B marketing at Freeman School of Business.• Classes incorporated strategy into practice with projects, internships and field trips.
Atypical Brands | Van Nuys, CAApr 2014 – Jun 2015
CPG retail and ecommerce high-quality beauty, skincare, entertainment, and lifestyle verticals.
Vice President, Marketing• Doubled eCommerce revenue to $20M by engaging +24 leading influencers and leveraging Magento. Drove over 20 TV-web sales events, including TODAY SHOW, E! NEWS, and HOME & FAMILY.• Architected a $5M retail chain, securing placement with Sally Beauty, Costco, Sephora, and ULTA.
Procter & Gamble – Via Atos | Cincinnati, OHJan 2012 – Mar 2014
The Procter & Gamble Company (NYSE: PG) is a $82 billion global consumer goods corporation.
Program Manager
Led digital media executions for Olay, Pantene, Secret and Mr. Clean to branded Homemade Simple onTLC.• Managed tech eco-system of Burnette, Barefoot, Accenture, Corbus, and Mindtree creative agencies for P&G. Content partners included Bazaar and Time Inc.
Sawyer Place Company | Cincinnati, OHMay 2009 – Dec 2011
A logistics and real estate development firm.
Vice President, Marketing
Led marketing and communication strategy, including video production; authoring grants to raise funds ($5.3M); wrote history of port property; and lobbied state, federal, local and governing officials.
Mini Movie Channel | Beverly Hills, CA Oct 2007 – May 2009
An online video portal, production company and distribution company affiliated with REN Media Group,
Vice President, Marketing & Business Development
Hired by Cannes Award-winner to develop and market video platform for REN TV. Managed marketing, PR and business development. • Established a new YouTube channel. Leveraged YouTube relationships to earn 18M annual views.• Provided creative direction and oversight of the “McCain – Obama Dance-Off” video that received earned media coverage in nationwide outlets. Accepted recognition at Directors Guild of America ceremony.
EMI Music | Hollywood, CAMar 2006 – Sep 2007
A global distributor of music, one of the big 4 at the time in the industry and home to the Beatles.
Director, Digital Sales, EMI Music Marketing (EMM)
Led relationships with content delivery partners, including iTunes, Spotify, Yahoo!, MSN, and Walmart. Delivered analytics reporting and strategy for division.
Movielink | Santa Monica, CAMay 2004 – Mar 2006
Joint venture of Paramount, Sony, MGM, Universal, and Warner Bros acquired by Blockbuster in 2007.
Producer• Merchandised film and tv titles DTC . Developed brand marketing. Achieved 100% YoY revenue growth.
There1 | San Francisco, CAOct 1995 – Apr 2004
A multimedia production company.
Multimedia Producer
There1 | Built and led pioneering online music destination, blending eCommerce with music clips, radio (+80 hours of original content) and editorial. Produced live online series and performance interviews, featuring acclaimed roots music figures: Doc Watson, Tony Joe White, Earl King, Jerry Wexler, and Buckwheat Zydeco.
RealNetworks | Wrote, voiced, and produced a syndicated digital music review program, “Disc a Day” for Daily Briefings streaming platform. Ratings outperformed online staples like WeatherChannel.com and ABC News.
Raw Music | Produced pilot for 30-minute music/comedy variety series – cleared for air to 96% of U.S. homes.
ADDITIONAL EXPERIENCE
American Marketing Association – Produced and managed 8 events, including Design Thinking workshop.
COUNTRY MUSIC HALL OF FAME – Volunteer in event promotion, ticketing, production assistance.
EDUCATION
University of Cincinnati | Master of Science, Marketing, 2011
University of Cincinnati | Master of Business Administration, 2011
Tulane Law School | Juris Doctor, 1994
University of California, Berkeley | Bachelor of Arts, Film – with Honors, 1989
SOFTWARE PROFICIENCIES
Adobe Creative Suite • Google Analytics • Google Workspace • HubSpot • Linktree • Mailchimp • Meta Suite• Microsoft Office (Word, Excel, & PowerPoint) • Salesforce CRM • Slack • Wix • YouTube
COMPETENCIES
Executive Leadership • Strategic Planning • People Management • Rapid Growth Scaling • Business Development • Analytics • Budgeting • Contract Management • Cross-functional Collaboration • Deal Structuring & Closing • Excellent Verbal & Written Communication Skills • Grant Writing • KPI Development & Monitoring • Licensing • Operations Management • Presentation Skills • Project Management • Public Speaking • Relationship Building • Start-ups • Strategic Partnerships • Team Building• Technology Integration • Training & Development • Vendor Selection & Management
MARKETING & COMMUNICATIONS EXPERTISE
A/B Testing • Advertising • B2B & B2C • Blogging • Brand Storytelling • Brand Strategy & Management •Campaign Development & Management • Content Strategy & Development • Customer Acquisition •Customer Retention • Demand Generation • Design Thinking • Digital Marketing • DTC • Ecommerce •Email Marketing • Event Planning & Management • Google Ads • Influencer Marketing • Innovation • Lead Generation • Live Events • Live Video Streaming • Marketing Communications • Marketing Research •Media Relations • Mobile Marketing • Podcasting • PPC • Product Launch • Public Relations • SEO • SEM •Social Media Marketing • Strategic Communications • Video Production • YouTube Partner Channels
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